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Heartland Hearing Centers

100% free first visit with hearing exam, no obligation.

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Family-Owned & Family Operated

Royce LaMarr has been helping patients since he was 11 years old. He got his start in his father’s pharmacy and is now the Founder and CEO of Heartland Hearing Centers.

Since 1989, Royce’s practice has served over 9000 patients in Missouri and Illinois. Royce has personally recruited, mentored, and supervised 10 Hearing Specialists in this field, of whom all have achieved National Board Certification and are top leaders in the field today.

Heartland Hearing’s Journey

Royce’s practice grew to over 14 offices serving the Bi-State Missouri and Illinois region. Although the practice is independent, it has successfully become the largest dispenser for one of the major U.S. laboratories in the state of Missouri.

Today Royce and his staff are personally involved in the day-to-day care of their patients, helping them successfully utilize the technology available to improve their communication skills and enjoy life, experiencing reconnections with family and friends to the best of their ability.

Additionally, Royce is the Founder of a Missouri Non-Profit Corporation, Heartland Health Events Inc., who works with Government, Corporate, Union, and Civic organizations to bring health events/ fairs to their members. This allows the teaching and screening of participants about healthy pathways and identifying those with areas of need. Connecting them to local physicians and health care providers that can serve them where they live.

Family life is a priority at Heartland. Royce and Gayle have been married for over 50 years and have 4 grown children, 15 grandchildren, and 4 great-grandchildren. Royce’s interests outside of his hearing practice are their church, boating, and golf. He has served several Civic organizations helping to better their community. They currently reside in Terre DuLac, Missouri.

Check out our special offer

Ringing In The Ear

Are you hearing ringing, whistling, hissing, buzzing, or pulsing sounds? You may be suffering from tinnitus.

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Hearing Aids

You are an individual with your own specific needs. Just like vision, if you don’t have the correct prescription, you will not succeed like you should.

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Hearing Test

Take our free online test and know your hearing status in 3 minutes*

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Meet Our Staff

Nationally Board Certified in Hearing Instrument Sciences.

Meet our staff


Confused by all the advertisements? We can help! Our promise is to help you hear and enjoy life to the fullest with the best technology for your needs, lifestyle, and budgets. We have 14 convenient locations.

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Life is enriched by the experiences we have through our five senses: sight, touch, smell, taste, and hearing. Our senses work together and enable us to learn and enjoy life. Hearing is especially vital; it enables us to communicate our wants, needs and emotions.

Unfortunately, many people suffering from a hearing loss are either unaware of their condition or are too embarrassed to seek help. You can’t reverse hearing loss. However, your professional at Heartland Hearing Center can apply the appropriate care and technology to lessen its effects, and improve the quality of sounds you hear.

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